Managerial economics : foundations of business analysis and strat egy /
Thomas, Christopher R.
Managerial economics : foundations of business analysis and strat egy / Christopher R. Thomas, S. Charles Maurice. - 11th ed. - New York : McGraw-Hill, c2013. - xx, 748 p. : ill. ; 24 cm. - The McGraw-Hill economics series .
Includes bibliographical references and index.
Some preliminaries -- Managers, profits, and markets -- Demand, supp ly, and market equilibrium -- Marginal analysis for optimal decisions - - Basic estimation techniques -- Demand analysis -- Theory of consumer behavior -- Elasticity and demand -- Demand estimation and forecasting -- Production and cost in the short run -- Production and cost in the l ong run -- Production and cost estimation -- Profit maximization in var ious market structures -- Managerial decisions in competitive markets - - Managerial decisions for firms with market power -- Strategic decisio n making in oligopoly markets -- Advanced topics in managerial economic s -- Advanced pricing techniques -- Decisions under risk and uncertaint y -- Chapter16: government regulation of business.
9781259071515
Managerial economics.
338.5024658
Managerial economics : foundations of business analysis and strat egy / Christopher R. Thomas, S. Charles Maurice. - 11th ed. - New York : McGraw-Hill, c2013. - xx, 748 p. : ill. ; 24 cm. - The McGraw-Hill economics series .
Includes bibliographical references and index.
Some preliminaries -- Managers, profits, and markets -- Demand, supp ly, and market equilibrium -- Marginal analysis for optimal decisions - - Basic estimation techniques -- Demand analysis -- Theory of consumer behavior -- Elasticity and demand -- Demand estimation and forecasting -- Production and cost in the short run -- Production and cost in the l ong run -- Production and cost estimation -- Profit maximization in var ious market structures -- Managerial decisions in competitive markets - - Managerial decisions for firms with market power -- Strategic decisio n making in oligopoly markets -- Advanced topics in managerial economic s -- Advanced pricing techniques -- Decisions under risk and uncertaint y -- Chapter16: government regulation of business.
9781259071515
Managerial economics.
338.5024658