Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins.

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Material type: Text

TextPublication details: New York, NY : McGraw-Hill Irwin, c2014.Edition: 8th edDescription: xvi, 368 p.: b ill.; 26 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Barcode
Books - Open Access	Jinja Campus	658.802 W AL (Browse shelf(Opens below))	Available	001231733

Includes index.

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