Marketing strategy : a decision-focused approach /
Walker, Orville C.
Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins. - 8th ed. - New York, NY : McGraw-Hill Irwin, c2014. - xvi, 368 p.: b ill.; 26 cm.
Includes index.
9781259010903
Marketing-- Management.
658.802
Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins. - 8th ed. - New York, NY : McGraw-Hill Irwin, c2014. - xvi, 368 p.: b ill.; 26 cm.
Includes index.
9781259010903
Marketing-- Management.
658.802