Marketing management : knowledge and skills / J. Paul Peter an d James H. Donnelly

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TextPublication details: New York : McGraw-Hill/ Irwin, 2011Edition: 10th edDescription: xviii, 830 p. : ill. ; 28 cmISBN:

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Item type	Current library	Call number	Status	Barcode
Books - Open Access	Jinja Campus	658.8 PET (Browse shelf(Opens below))	Available	001244233

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Previous	658.8 PER Basic marketing : a marketing strategy planning approach /	658.8 PER Essentials of marketing : a marketing strategy planning approach /	658.8 PET Marketing management : knowledge and skills /	658.8 PET Marketing management : knowledge and skills /	658.8 WIL The fundamentals and practice of marketing /	658.8 ZEI Services marketing : integrating customer focus across the firm /	658.8 ZEI Services marketing : integrating customer focus across the firm /	Next