Marketing management : knowledge and skills /
Peter, J. Paul
Marketing management : knowledge and skills / J. Paul Peter an d James H. Donnelly - 10th ed - New York : McGraw-Hill/ Irwin, 2011 - xviii, 830 p. : ill. ; 28 cm.
Includes bibliographical references and index
9780071221122
Marketing-- Management
Marketing-- Management-- Case studies
Marketing
658.8
Marketing management : knowledge and skills / J. Paul Peter an d James H. Donnelly - 10th ed - New York : McGraw-Hill/ Irwin, 2011 - xviii, 830 p. : ill. ; 28 cm.
Includes bibliographical references and index
9780071221122
Marketing-- Management
Marketing-- Management-- Case studies
Marketing
658.8