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Contemporary advertising and integrated marketing communications / W. Arens, M. Weigold and C. Arens.

By: Contributor(s): Material type: TextTextPublication details: New York : Mc Graw- Hill , 2013Edition: 14th ed. edDescription: vi, 742 p. : ill. ; 28 cmISBN:
  • 9781121914018 (pbk.)
Subject(s): DDC classification:
  • 659.1  23
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Item type Current library Call number Status Barcode
Books - Open Access Books - Open Access Jinja Campus 659.1 ARE (Browse shelf(Opens below)) Available 001254643
Books - Open Access Books - Open Access Jinja Campus 659.1 ARE (Browse shelf(Opens below)) Available 001110871

Includes bibliographical references (p.679-698) and index.

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