Contemporary advertising and integrated marketing communications /
Arens, W.
Contemporary advertising and integrated marketing communications / W. Arens, M. Weigold and C. Arens. - 14th ed. ed. - New York : Mc Graw- Hill , 2013 - vi, 742 p. : ill. ; 28 cm.
Includes bibliographical references (p.679-698) and index.
9781121914018 (pbk.)
Advertising.
659.1
Contemporary advertising and integrated marketing communications / W. Arens, M. Weigold and C. Arens. - 14th ed. ed. - New York : Mc Graw- Hill , 2013 - vi, 742 p. : ill. ; 28 cm.
Includes bibliographical references (p.679-698) and index.
9781121914018 (pbk.)
Advertising.
659.1