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Merchandising and product performance : a study of Coca-Cola prod ucts in Kampala / Chiruyi Jemimah.

By: Material type: TextTextPublication details: 2005.Description: xi, 56 p. : ill. ; 30 cmSubject(s): DDC classification:
  • U 658.8 CHI
Dissertation note: Thesis (M.SC., Marketing) - Makerere University, 2005.
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Thesis (M.SC., Marketing) - Makerere University, 2005.

Includes bibliographical references.

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