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Merchandising and product performance : a study of Coca-Cola prod ucts in Kampala /

Chiruyi, Jemimah

Merchandising and product performance : a study of Coca-Cola prod ucts in Kampala / Chiruyi Jemimah. - 2005. - xi, 56 p. : ill. ; 30 cm.

Thesis (M.SC., Marketing) - Makerere University, 2005.

Includes bibliographical references.

Subjects--Topical Terms:
Product management--Uganda.
Coca-Cola products--Marketing.

Dewey Class. No.: U 658.8 CHI

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Merchandising and product performance : a study of Coca-Cola prod ucts in Kampala /