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The advertising handbook / [edited by] Helen Powell ... [et al.].

Contributor(s): Material type: TextTextSeries: Media practice | Media practicePublication details: London ; New York : Routledge, 2009.Edition: 3rd edDescription: xi, 247 p. : ill. ; 24 cmISBN:
  • 9780415423120 (hardback : alk. paper)
  • 0415423120 (hardback : alk. paper)
  • 9780415423113 (pbk. : alk. paper)
  • 0415423112 (pbk. : alk. paper)
Subject(s): DDC classification:
  • 659.1 22
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Rev. ed. of: The advertising handbook / Sean Brierley. 2nd ed. 2002.

Includes bibliographical references and index.

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