The advertising handbook /
The advertising handbook /
[edited by] Helen Powell ... [et al.].
- 3rd ed.
- London ; New York : Routledge, 2009.
- xi, 247 p. : ill. ; 24 cm.
- Media practice .
- Media practice. .
Rev. ed. of: The advertising handbook / Sean Brierley. 2nd ed. 2002.
Includes bibliographical references and index.
9780415423120 (hardback : alk. paper) 0415423120 (hardback : alk. paper) 9780415423113 (pbk. : alk. paper) 0415423112 (pbk. : alk. paper)
2008-047678
Advertising-- Handbooks, manuals, etc.
659.1
Rev. ed. of: The advertising handbook / Sean Brierley. 2nd ed. 2002.
Includes bibliographical references and index.
9780415423120 (hardback : alk. paper) 0415423120 (hardback : alk. paper) 9780415423113 (pbk. : alk. paper) 0415423112 (pbk. : alk. paper)
2008-047678
Advertising-- Handbooks, manuals, etc.
659.1