Includes bibliographical references and index.

Foreword / Koèichiro Matsuura -- Preface ; Introduction / K rishnamurthy Sriramesh -- Global public relations : conceptual frame work. Theoretical framework for global public relations research and practice / Krishnamurthy Sriramesh, Dejan Vercic -- Political ec onomy and public relations / Sandra C. Duhâe, Krishnamurthy Srirames h -- Relationship between culture and public relations / Krishnam urthy Sriramesh -- Mass media and public relations / Krishnamurth y Sriramesh, Dejan Vercic -- Activism and public relations / Jeon g-Nam Kim, Krishnamurthy Sriramesh -- Asia and Australasia. Publi c relations in Australasia : friendly rivalry, cultural diversity, and global focus / Judy Motion, Shirley Leitch, Simon Cliffe -- Overv iew of public relations in Japan and the self-correction concept / T akashi Inoue -- Professionalism and diversification : the evolution of public relations in South Korea / Yungwook Kim -- Becoming pro fessionals : a portrait of public relations in Singapore / Constance Chay-Nâemeth -- Public relations in mainland China : an adolescent with growing pains / Ni Chen, Hugh M. Culbertson -- Sharing the t ransformation : public relations and the UAE come of age / Badran A. Badran, Judy VanSlyke Turk, Timothy N. Walters -- Palestinian publi c relations, inside and out / R.S. Zaharna, Ahmed Ibrahim Hammad, Ja ne Masri -- Israeli PR experience : nation building and professional values / Margalit Toledano, David McKie -- Africa. Nature and status of public relations practice in Africa / Chris Skinner, Gary Mersham -- Public relations practice in Nigeria / Eric Koper, Ta ye Babaleye, Julia Jahansoozi -- Status of public relations in Kenya / Peter Oriare Mbeke -- Public relations in South Africa : from rhetoric to reality / Ronâel Rensburg -- Public relations in Egyp t : practices, obstacles, and potentials / Kevin L. Keenan --

Europe. United Kingdom : advances in practice in a restless kingd om / Jon White, Jacquie L'Etang, Danny Moss -- From literary bure aus to a modern profession : the development and current structure of p ublic relations in Germany / Gèunter Bentele, Stefan Wehmeier -- Public relations in Norway : communication in a small welfare state / ¢yvind Ihlen, Kjell S. Rakkenes -- Public relations in the Polde r : the case of the Netherlands / Betteke van Ruler -- Public rel ations in Sweden : a strong presence increasing in importance / Bert il Flodin -- Public relations in Italy : master of ceremonies in a r elational society / Toni Muzi Falconi -- Public relations in an e conomy and society in transition : the case of Poland / Ryszard ¡awn iczak, Waldemar Rydzak, Jacek Trebecki -- Public relations in a corp orativist country : the case of Slovenia / Dejan Vercic -- Challe nges of revived democracies : the rise of public relations in Romania / Adela Rogojinaru -- Hungarian rhapsody : the evolution and curre nt state of Hungarian public relations / Gyorgy Szondi -- Develop ment of public relations in Russia : a geopolitical approach / Kater ina Tsetsura --

Americas. Public relations in the United States : a generation of maturation / Larissa A. Grunig, James E. Grunig -- Different cou ntry, a different public relations : Canadian PR in the North American context / Fraser Likely -- Public relations industry in Mexico : from amateurship to the construction of a discipline / Marââia Anton ieta ...[et al.] -- Overview of public relations in South America / Maria Aparecida Ferrari -- Public relations in Brazil : practi ces and education in a South American context / Juan-Carlos Molleda, Andrâeia Athaydes, Vivian Hirsch -- Public relations in Chile : sea rching for identity amid imported models / Maria Aparecida Ferrari - - International public relations : key dimensions and actors. Tra nsnational public relations by foreign governments / Michael Kunczik -- Public relations of movers and shakers : transnational corporati ons / Dejan Vercic -- Nongovernmental organizations and internati onal public relations / Ana Tkalac, Jurica Pavicic -- Public rela tions, public diplomacy, and strategic communication : an international model of conceptual convergence / Mark A. Van Dyke, Dejan Vercic -- Managing sustainable development in sub-Saharan Africa : a communic ation ethic for the global corporation / Cornelius B. Pratt -- Ho w to manage your global reputation : the public relations agency / M ichael Morley -- Public information in the UNESCO : toward a strateg ic role / Vincent Defourny -- United Nations department of public information : intractable dilemmas and fundamental contradictions / Seth A. Center -- Epilogue. Missing link : multiculturalism a nd public relations education / Krishnamurthy Sriramesh.