The global public relations handbook : theory, research, and prac tice /
The global public relations handbook : theory, research, and prac tice /
edited by Krishnamurthy Sriramesh, Dejan Veréciéc.
- Expanded and rev. ed.
- New York : Routledge, 2009.
- xl, 951 p. : ill. ; 26 cm.
- Communication series .
- LEA's communication series. .
Includes bibliographical references and index.
Global public relations : conceptual frame work. Theoretical framework for global public relations research and practice / Political ec onomy and public relations / Relationship between culture and public relations / Mass media and public relations / Activism and public relations / Asia and Australasia. Publi c relations in Australasia : friendly rivalry, cultural diversity, and global focus / Overv iew of public relations in Japan and the self-correction concept / Professionalism and diversification : the evolution of public relations in South Korea / Becoming pro fessionals : a portrait of public relations in Singapore / Public relations in mainland China : an adolescent with growing pains / Sharing the t ransformation : public relations and the UAE come of age / Palestinian publi c relations, inside and out / Israeli PR experience : nation building and professional values / Africa. Nature and status of public relations practice in Africa / Public relations practice in Nigeria / Status of public relations in Kenya / Public relations in South Africa : from rhetoric to reality / Public relations in Egyp t : practices, obstacles, and potentials / Koèichiro Matsuura -- K rishnamurthy Sriramesh -- Krishnamurthy Sriramesh, Dejan Vercic -- Sandra C. Duhâe, Krishnamurthy Srirames h -- Krishnam urthy Sriramesh -- Krishnamurth y Sriramesh, Dejan Vercic -- Jeon g-Nam Kim, Krishnamurthy Sriramesh -- Judy Motion, Shirley Leitch, Simon Cliffe -- T akashi Inoue -- Yungwook Kim -- Constance Chay-Nâemeth -- Ni Chen, Hugh M. Culbertson -- Badran A. Badran, Judy VanSlyke Turk, Timothy N. Walters -- R.S. Zaharna, Ahmed Ibrahim Hammad, Ja ne Masri -- Margalit Toledano, David McKie -- Chris Skinner, Gary Mersham -- Eric Koper, Ta ye Babaleye, Julia Jahansoozi -- Peter Oriare Mbeke -- Ronâel Rensburg -- Kevin L. Keenan -- Foreword / Preface ; Introduction / Europe. United Kingdom : advances in practice in a restless kingd om / From literary bure aus to a modern profession : the development and current structure of p ublic relations in Germany / Public relations in Norway : communication in a small welfare state / Public relations in the Polde r : the case of the Netherlands / Public rel ations in Sweden : a strong presence increasing in importance / Public relations in Italy : master of ceremonies in a r elational society / Public relations in an e conomy and society in transition : the case of Poland / Public relations in a corp orativist country : the case of Slovenia / Challe nges of revived democracies : the rise of public relations in Romania / Hungarian rhapsody : the evolution and curre nt state of Hungarian public relations / Develop ment of public relations in Russia : a geopolitical approach / Jon White, Jacquie L'Etang, Danny Moss -- Gèunter Bentele, Stefan Wehmeier -- ¢yvind Ihlen, Kjell S. Rakkenes -- Betteke van Ruler -- Bert il Flodin -- Toni Muzi Falconi -- Ryszard ¡awn iczak, Waldemar Rydzak, Jacek Trebecki -- Dejan Vercic -- Adela Rogojinaru -- Gyorgy Szondi -- Kater ina Tsetsura -- Americas. Public relations in the United States : a generation of maturation / Different cou ntry, a different public relations : Canadian PR in the North American context / Public relations industry in Mexico : from amateurship to the construction of a discipline / Overview of public relations in South America / Public relations in Brazil : practi ces and education in a South American context / Public relations in Chile : sea rching for identity amid imported models / International public relations : key dimensions and actors. Tra nsnational public relations by foreign governments / Public relations of movers and shakers : transnational corporati ons / Nongovernmental organizations and internati onal public relations / Public rela tions, public diplomacy, and strategic communication : an international model of conceptual convergence / Managing sustainable development in sub-Saharan Africa : a communic ation ethic for the global corporation / Ho w to manage your global reputation : the public relations agency / Public information in the UNESCO : toward a strateg ic role / United Nations department of public information : intractable dilemmas and fundamental contradictions / Missing link : multiculturalism a nd public relations education / Larissa A. Grunig, James E. Grunig -- Fraser Likely -- Marââia Anton ieta Maria Aparecida Ferrari -- Juan-Carlos Molleda, Andrâeia Athaydes, Vivian Hirsch -- Maria Aparecida Ferrari - - Michael Kunczik -- Dejan Vercic -- Ana Tkalac, Jurica Pavicic -- Mark A. Van Dyke, Dejan Vercic -- Cornelius B. Pratt -- M ichael Morley -- Vincent Defourny -- Seth A. Center -- Krishnamurthy Sriramesh. ...[et al.] -- Epilogue.
9780415995139 0415995132 9780415995146 0415995140 9780203889374 0203889371
2008-023417
Public relations-- Cross-cultural studies-- Handbooks, manuals, et c.
Intercultural communication-- Handbooks, manuals, etc.
659.2
Includes bibliographical references and index.
Global public relations : conceptual frame work. Theoretical framework for global public relations research and practice / Political ec onomy and public relations / Relationship between culture and public relations / Mass media and public relations / Activism and public relations / Asia and Australasia. Publi c relations in Australasia : friendly rivalry, cultural diversity, and global focus / Overv iew of public relations in Japan and the self-correction concept / Professionalism and diversification : the evolution of public relations in South Korea / Becoming pro fessionals : a portrait of public relations in Singapore / Public relations in mainland China : an adolescent with growing pains / Sharing the t ransformation : public relations and the UAE come of age / Palestinian publi c relations, inside and out / Israeli PR experience : nation building and professional values / Africa. Nature and status of public relations practice in Africa / Public relations practice in Nigeria / Status of public relations in Kenya / Public relations in South Africa : from rhetoric to reality / Public relations in Egyp t : practices, obstacles, and potentials / Koèichiro Matsuura -- K rishnamurthy Sriramesh -- Krishnamurthy Sriramesh, Dejan Vercic -- Sandra C. Duhâe, Krishnamurthy Srirames h -- Krishnam urthy Sriramesh -- Krishnamurth y Sriramesh, Dejan Vercic -- Jeon g-Nam Kim, Krishnamurthy Sriramesh -- Judy Motion, Shirley Leitch, Simon Cliffe -- T akashi Inoue -- Yungwook Kim -- Constance Chay-Nâemeth -- Ni Chen, Hugh M. Culbertson -- Badran A. Badran, Judy VanSlyke Turk, Timothy N. Walters -- R.S. Zaharna, Ahmed Ibrahim Hammad, Ja ne Masri -- Margalit Toledano, David McKie -- Chris Skinner, Gary Mersham -- Eric Koper, Ta ye Babaleye, Julia Jahansoozi -- Peter Oriare Mbeke -- Ronâel Rensburg -- Kevin L. Keenan -- Foreword / Preface ; Introduction / Europe. United Kingdom : advances in practice in a restless kingd om / From literary bure aus to a modern profession : the development and current structure of p ublic relations in Germany / Public relations in Norway : communication in a small welfare state / Public relations in the Polde r : the case of the Netherlands / Public rel ations in Sweden : a strong presence increasing in importance / Public relations in Italy : master of ceremonies in a r elational society / Public relations in an e conomy and society in transition : the case of Poland / Public relations in a corp orativist country : the case of Slovenia / Challe nges of revived democracies : the rise of public relations in Romania / Hungarian rhapsody : the evolution and curre nt state of Hungarian public relations / Develop ment of public relations in Russia : a geopolitical approach / Jon White, Jacquie L'Etang, Danny Moss -- Gèunter Bentele, Stefan Wehmeier -- ¢yvind Ihlen, Kjell S. Rakkenes -- Betteke van Ruler -- Bert il Flodin -- Toni Muzi Falconi -- Ryszard ¡awn iczak, Waldemar Rydzak, Jacek Trebecki -- Dejan Vercic -- Adela Rogojinaru -- Gyorgy Szondi -- Kater ina Tsetsura -- Americas. Public relations in the United States : a generation of maturation / Different cou ntry, a different public relations : Canadian PR in the North American context / Public relations industry in Mexico : from amateurship to the construction of a discipline / Overview of public relations in South America / Public relations in Brazil : practi ces and education in a South American context / Public relations in Chile : sea rching for identity amid imported models / International public relations : key dimensions and actors. Tra nsnational public relations by foreign governments / Public relations of movers and shakers : transnational corporati ons / Nongovernmental organizations and internati onal public relations / Public rela tions, public diplomacy, and strategic communication : an international model of conceptual convergence / Managing sustainable development in sub-Saharan Africa : a communic ation ethic for the global corporation / Ho w to manage your global reputation : the public relations agency / Public information in the UNESCO : toward a strateg ic role / United Nations department of public information : intractable dilemmas and fundamental contradictions / Missing link : multiculturalism a nd public relations education / Larissa A. Grunig, James E. Grunig -- Fraser Likely -- Marââia Anton ieta Maria Aparecida Ferrari -- Juan-Carlos Molleda, Andrâeia Athaydes, Vivian Hirsch -- Maria Aparecida Ferrari - - Michael Kunczik -- Dejan Vercic -- Ana Tkalac, Jurica Pavicic -- Mark A. Van Dyke, Dejan Vercic -- Cornelius B. Pratt -- M ichael Morley -- Vincent Defourny -- Seth A. Center -- Krishnamurthy Sriramesh. ...[et al.] -- Epilogue.
9780415995139 0415995132 9780415995146 0415995140 9780203889374 0203889371
2008-023417
Public relations-- Cross-cultural studies-- Handbooks, manuals, et c.
Intercultural communication-- Handbooks, manuals, etc.
659.2