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A framework for adoption of social CRM by SMEs in developing countri es (a case of Uganda) / Joy Galaige.

By: Material type: TextTextPublication details: Kampala, 2014.Description: xiii, 143 p. : ill. ; 30 cmSubject(s): DDC classification:
  • 658.8
Dissertation note: Thesis (MSc. Information Systems ) - Makerere University, 2014
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Thesis (MSc. Information Systems ) - Makerere University, 2014

Includes bibliographical references (p.122-133)

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