A framework for adoption of social CRM by SMEs in developing countri es (a case of Uganda) /
Galaige, Joy.
A framework for adoption of social CRM by SMEs in developing countri es (a case of Uganda) / Joy Galaige. - Kampala, 2014. - xiii, 143 p. : ill. ; 30 cm.
Thesis (MSc. Information Systems ) - Makerere University, 2014
Includes bibliographical references (p.122-133)
Customer relations--Management--Uganda.
Electronic commerce--Uganda.
Marketing--Communication systems.
658.8
A framework for adoption of social CRM by SMEs in developing countri es (a case of Uganda) / Joy Galaige. - Kampala, 2014. - xiii, 143 p. : ill. ; 30 cm.
Thesis (MSc. Information Systems ) - Makerere University, 2014
Includes bibliographical references (p.122-133)
Customer relations--Management--Uganda.
Electronic commerce--Uganda.
Marketing--Communication systems.
658.8