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Marketing : concepts and strategies / William M. Pride, O.C. F errell.

By: Contributor(s): Material type: TextTextPublication details: Australia : South-Western, c2010.Edition: 15th edDescription: xxxi, 605 p. : col. ill. ; 28 cmISBN:
  • 9780324834260
  • 0324834268
Subject(s): DDC classification:
  • 658.8 21
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