Marketing : (Record no. 570930)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00805cam a2200277 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000296788 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | UG-KaMUL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250614153936.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780324834260 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0324834268 |
| 039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201108031656 |
| Level of effort used to assign classification | 952 |
| Level of effort used to assign subject headings | 201105101201 |
| Level of effort used to assign classification | 955 |
| -- | 201104261110 |
| -- | 955 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UG-KaMUL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition information | 21 |
| 092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC) | |
| Classification number | Q 658.8 PRI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Pride, William M. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing : |
| Remainder of title | concepts and strategies / |
| Statement of responsibility, etc. | William M. Pride, O.C. F errell. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 15th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Australia : |
| Name of publisher, distributor, etc. | South-Western, |
| Date of publication, distribution, etc. | c2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxi, 605 p. : |
| Other physical details | col. ill. ; |
| Dimensions | 28 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes indexes. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ferrell, O. C. |
| 852 ## - LOCATION | |
| Former shelving location | ML |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books - Open Access |
No items available.