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The codes of advertising : fetishism and the political economy of meaning in the consumer society / by Sut Jhally.

By: Material type: TextTextPublication details: New York : St. Martin's Press, 1987.Description: ix, 225 p. : ill. ; 23 cmISBN:
  • 0312002114 :
Subject(s): DDC classification:
  • 659.1/042 19
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Includes index.

Bibliography: p. [206]-221.

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