UNIVERSITY LIBRARY CATALOGUE

The codes of advertising : (Record no. 570838)

MARC details
000 -LEADER
fixed length control field 00970pam a2200301 a 4500
001 - CONTROL NUMBER
control field vtls000296711
003 - CONTROL NUMBER IDENTIFIER
control field UG-KaMUL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250614153930.0
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 86-020349
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0312002114 :
Terms of availability
-- 5.00 (est.)
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201709151201
Level of effort used to assign classification 901
Level of effort used to assign subject headings 201606201605
Level of effort used to assign classification 905
-- 201104191602
-- 958
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
-- UG-KaMUL
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1/042
Edition information 19
092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC)
Classification number 659.1042 JHA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Jhally, Sut.
245 ## - TITLE STATEMENT
Title The codes of advertising :
Remainder of title fetishism and the political economy of meaning in the consumer society /
Statement of responsibility, etc. by Sut Jhally.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. St. Martin's Press,
Date of publication, distribution, etc. 1987.
300 ## - PHYSICAL DESCRIPTION
Extent ix, 225 p. :
Other physical details ill. ;
Dimensions 23 cm.
500 ## - GENERAL NOTE
General note Includes index.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Bibliography: p. [206]-221.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
General subdivision Social aspects.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Symbolism in advertising.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Mass media.
852 ## - LOCATION
Former shelving location BB.A
852 ## - LOCATION
Former shelving location Arts Lib
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books - Open Access

No items available.