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Basic strategy in context : European cases and texts / Neil Th omson and Charles Baden-Fuller.

By: Contributor(s): Material type: TextTextPublication details: Oxford : Wiley-Blackwell, 2010.Description: viii, 413 p. : ill. ; 25 cmISBN:
  • 9781405161084 (cloth)
  • 1405161086 (cloth)
  • 9781405161084
Subject(s): DDC classification:
  • 658.4/012  22
Contents:
Introduction : what is strategy? -- What is strategy? -- Analysing t he internal environment -- The external environment -- Stakeholders and corporate governance -- Ethics -- Strategic direction -- Focus : diffe rentiation or low cost -- Change -- Mergers & acquisitions -- Control - - Knowledge and the learning organisation -- Innovation & corporate ent repreneurship -- Culture -- Leadership.
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Includes bibliographical references and index.

Introduction : what is strategy? -- What is strategy? -- Analysing t he internal environment -- The external environment -- Stakeholders and corporate governance -- Ethics -- Strategic direction -- Focus : diffe rentiation or low cost -- Change -- Mergers & acquisitions -- Control - - Knowledge and the learning organisation -- Innovation & corporate ent repreneurship -- Culture -- Leadership.

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