Basic strategy in context : European cases and texts /
Thomson, Neil, 1947-
Basic strategy in context : European cases and texts / Neil Th omson and Charles Baden-Fuller. - Oxford : Wiley-Blackwell, 2010. - viii, 413 p. : ill. ; 25 cm.
Includes bibliographical references and index.
Introduction : what is strategy? -- What is strategy? -- Analysing t he internal environment -- The external environment -- Stakeholders and corporate governance -- Ethics -- Strategic direction -- Focus : diffe rentiation or low cost -- Change -- Mergers & acquisitions -- Control - - Knowledge and the learning organisation -- Innovation & corporate ent repreneurship -- Culture -- Leadership.
9781405161084 (cloth) 1405161086 (cloth) 9781405161084
2010-007991
Strategic planning
658.4/012
Basic strategy in context : European cases and texts / Neil Th omson and Charles Baden-Fuller. - Oxford : Wiley-Blackwell, 2010. - viii, 413 p. : ill. ; 25 cm.
Includes bibliographical references and index.
Introduction : what is strategy? -- What is strategy? -- Analysing t he internal environment -- The external environment -- Stakeholders and corporate governance -- Ethics -- Strategic direction -- Focus : diffe rentiation or low cost -- Change -- Mergers & acquisitions -- Control - - Knowledge and the learning organisation -- Innovation & corporate ent repreneurship -- Culture -- Leadership.
9781405161084 (cloth) 1405161086 (cloth) 9781405161084
2010-007991
Strategic planning
658.4/012