UNIVERSITY LIBRARY CATALOGUE

Amazon cover image
Image from Amazon.com

Strategic marketing management / Alexander Chernev ; foreword by Phillip Kotler.

By: Material type: TextTextPublication details: Chicago, IL : Brightstar Media, Inc., 2009.Edition: 5th edDescription: vi, 283 p. : ill; 24 cmISBN:
  • 9780982512630
  • 0982512635
Subject(s): DDC classification:
  • 658.8/02  22
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
No physical items for this record

Includes bibliographical references and index.

There are no comments on this title.

to post a comment.
Share