Strategic marketing management / Alexander Chernev ; foreword by Phillip Kotler.
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TextPublication details: Chicago, IL : Brightstar Media, Inc., 2009.Edition: 5th edDescription: vi, 283 p. : ill; 24 cmISBN: - 9780982512630
- 0982512635
- 658.8/02 22
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Includes bibliographical references and index.
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