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Strategic marketing management /

Chernev, Alexander.

Strategic marketing management / Alexander Chernev ; foreword by Phillip Kotler. - 5th ed. - Chicago, IL : Brightstar Media, Inc., 2009. - vi, 283 p. : ill; 24 cm.

Includes bibliographical references and index.

ISBN: 9780982512630 0982512635

Subjects--Topical Terms:
Marketing-- Management.
Strategic planning.

Dewey Class. No.: 658.8/02

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Strategic marketing management /