Advertising : concept and copy / George Felton.

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Material type: Text

TextPublication details: New York : W.W. Norton, c2006.Edition: 2nd edDescription: 256 p. : ill. (some col.) ; 28 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Barcode
Books - Open Access	Main Library - IDA Extension	Q 659.1 FEL (Browse shelf(Opens below))	Available	001146260
Books - Open Access	Main Library - IDA Extension	Q 659.1 FEL (Browse shelf(Opens below))	Available	001146261
Books - Open Access	Main Library - IDA Extension	Q 659.1 FEL (Browse shelf(Opens below))	Available	001146262

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Previous	Q 659.1 CHU Foundations of advertising : theory and practice /	Q 659.1 CHU Foundations of advertising : theory and practice /	Q 659.1 FEL Advertising : concept and copy /	Q 659.1 FEL Advertising : concept and copy /	Q 659.1 FEL Advertising : concept and copy /	Q 659.1 LAN Advertising by design : generating and designing creative ideas a cross media /	Q 659.1 LAN Advertising by design : generating and designing creative ideas a cross media /	Next

Includes bibliographical references (p. 245-248) and index.

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