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Advertising : concept and copy /

Felton, George, 1947-

Advertising : concept and copy / George Felton. - 2nd ed. - New York : W.W. Norton, c2006. - 256 p. : ill. (some col.) ; 28 cm.

Includes bibliographical references (p. 245-248) and index.

ISBN: 0393731596 (pbk.)

Subjects--Topical Terms:
Advertising.

Dewey Class. No.: 659.1

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Advertising : concept and copy /