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Principles of marketing / Philip Kotler, Gary Armstrong.

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, NJ : Prentice Hall, c1999.Edition: 8th edDescription: 1 v. (various pagings) : col. ill. ; 29 cmISBN:
  • 0130961906
Subject(s): DDC classification:
  • 658.8  22
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Includes bibliographical references and indexes.

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