UNIVERSITY LIBRARY CATALOGUE

Principles of marketing /

Kotler, Philip.

Principles of marketing / Philip Kotler, Gary Armstrong. - 8th ed. - Upper Saddle River, NJ : Prentice Hall, c1999. - 1 v. (various pagings) : col. ill. ; 29 cm.

Includes bibliographical references and indexes.

0130961906


Marketing.

658.8