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Principles of marketing / Frances Brassington, Stephen Pettitt.

By:

Brassington, Frances

Contributor(s):

Pettitt, Stephen

Material type: Text

Text

TextPublication details: Harlow : Financial Times/Prentice-Hall, 2000Edition: 2nd edDescription: xx, 1079 p. : col. ill. ; 27 cmISBN:

0273644440 (alk. paper)

Subject(s):

Marketing

DDC classification:

658.8 21

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Includes bibliographical references and index.

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