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Marketing plans : how to prepare them, how to use them / Malco lm McDonald.

By: Material type: TextTextSeries: The Chartered Institute of Marketing/Butterworth-Heinemann marketing series | Marketing series (London, England). Professional development.Publication details: Oxford ; Boston : Butterworth-Heinemann, 1999.Edition: 4th edDescription: xviii, 578 p. : ill. ; 25 cmISBN:
  • 0750641169 (pbk)
Contained works:
  • Institute of Marketing
Subject(s): DDC classification:
  • 658.802 MACD 21
LOC classification:
  • HF5415.13 .M369183 1999
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"Published in association with the Chartered Institute of Marketing. "

Includes index.

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