Marketing plans : how to prepare them, how to use them /
McDonald, Malcolm.
Marketing plans : how to prepare them, how to use them / Malco lm McDonald. - 4th ed. - Oxford ; Boston : Butterworth-Heinemann, 1999. - xviii, 578 p. : ill. ; 25 cm. - The Chartered Institute of Marketing/Butterworth-Heinemann marketing series . - Marketing series (London, England). Professional development. .
"Published in association with the Chartered Institute of Marketing. " Includes index.
0750641169 (pbk)
00-265135
Marketing--Management.
Marketing--Planning.
HF5415.13 / .M369183 1999
658.802 MACD
Marketing plans : how to prepare them, how to use them / Malco lm McDonald. - 4th ed. - Oxford ; Boston : Butterworth-Heinemann, 1999. - xviii, 578 p. : ill. ; 25 cm. - The Chartered Institute of Marketing/Butterworth-Heinemann marketing series . - Marketing series (London, England). Professional development. .
"Published in association with the Chartered Institute of Marketing. " Includes index.
0750641169 (pbk)
00-265135
Marketing--Management.
Marketing--Planning.
HF5415.13 / .M369183 1999
658.802 MACD