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The effect of internal brand development and buyer characteristics on brand communication effectiveness : a case of Senetor Extra Lage r / Michael Walekwa

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Material type: Text

TextPublication details: Kampala, 2009Description: vii , 55 p. : ill. ; 30 cmSubject(s):

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Dissertation note: Unpublished thesis (M.Sc., Marketing.) - Makerere University, 2009

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Item type	Current library	Call number	Status	Barcode
Books - Open Access	Main Library - Africana	U 658.82 WA L (Browse shelf(Opens below))	Available	001441096
Books - Open Access	Main Library - Africana	U 658.82 WA L (Browse shelf(Opens below))	Available	001441097

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Unpublished thesis (M.Sc., Marketing.) - Makerere University, 2009

Includes bibliographical references (p.45-49)

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