The effect of internal brand development and buyer characteristics on brand communication effectiveness : a case of Senetor Extra Lage r /
Walekwa, Michael
The effect of internal brand development and buyer characteristics on brand communication effectiveness : a case of Senetor Extra Lage r / Michael Walekwa - Kampala, 2009 - vii , 55 p. : ill. ; 30 cm.
Unpublished thesis (M.Sc., Marketing.) - Makerere University, 2009
Includes bibliographical references (p.45-49)
Beer-- Marketing-- Uganda
Advertising-- Brand name products
Consumers' preference
Senator Extra Lager-- Marketing
658.82
The effect of internal brand development and buyer characteristics on brand communication effectiveness : a case of Senetor Extra Lage r / Michael Walekwa - Kampala, 2009 - vii , 55 p. : ill. ; 30 cm.
Unpublished thesis (M.Sc., Marketing.) - Makerere University, 2009
Includes bibliographical references (p.45-49)
Beer-- Marketing-- Uganda
Advertising-- Brand name products
Consumers' preference
Senator Extra Lager-- Marketing
658.82