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Corporate image, brand extension, customer attracton and marketing p erformance : a survey of Shelter (U) Ltd. and Roofing Uganda Limited /

Yiga, James

Corporate image, brand extension, customer attracton and marketing p erformance : a survey of Shelter (U) Ltd. and Roofing Uganda Limited / James Yiga - 2008 - ix, 64 p. : ill. ; 30 cm.

Unpublished thesis (M.Sc., Marketing) - Makerere University, 2008

Includes bibliographical references (p.52-57)

Subjects--Corporate Names:
Roofing Uganda Limited-- Publlic relations

Subjects--Topical Terms:
Corporate image-- Uganda
Public relations
Brand Choice

Dewey Class. No.: 658.812

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Corporate image, brand extension, customer attracton and marketing p erformance : a survey of Shelter (U) Ltd. and Roofing Uganda Limited /