UNIVERSITY LIBRARY CATALOGUE

Introduction to advertising and promotion : (Record no. 404992)

MARC details
000 -LEADER
fixed length control field 00939pam a2200277 a 4500
001 - CONTROL NUMBER
control field vtls000240775
003 - CONTROL NUMBER IDENTIFIER
control field UG-KaMUL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250616030010.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0256105162
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201410281619
Level of effort used to assign nonsubject heading access points 918
-- 200801091843
-- 909
040 ## - CATALOGING SOURCE
Original cataloging agency UG-KaMUL
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 BEL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Belch, George E.
Fuller form of name (George Edward),
Dates associated with a name 1951-
245 ## - TITLE STATEMENT
Title Introduction to advertising and promotion :
Remainder of title an integrated marketi ng communications perspective /
Statement of responsibility, etc. by George E. Belch, Michael A. Belc h.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Homewood, IL :
Name of publisher, distributor, etc. Irwin,
Date of publication, distribution, etc. c1993.
300 ## - PHYSICAL DESCRIPTION
Extent 1 v. (various pagings) :
Other physical details ill. (some col.) ;
Dimensions 29 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and indexes.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales promotion.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Belch, Michael A.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
-- K
Koha item type Books - Open Access
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Institute of Statistics and Applied Economics Book Bank Institute of Statistics and Applied Economics Book Bank 12/06/2025   659.1 BEL 005723 12/06/2025 12/06/2025 Books - Open Access