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Brand communication perceived quality, perceived value and customer loyalty : the case of sportsman brand / Flavia Mbabazi.

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Material type: Text

TextPublication details: 2006.Description: ix, 65 p. : ill. ; 30 cmSubject(s):

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Dissertation note: Thesis (M.Sc., Markt.) - Makerere University, 2006

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Item type	Current library	Call number	Status	Barcode
Books - Open Access	Main Library - Africana	U 658.8342 MBA (Browse shelf(Opens below))	Available	001397050
Books - Open Access	Main Library - Africana	U 658.8342 MBA (Browse shelf(Opens below))	Available	001397051

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Thesis (M.Sc., Markt.) - Makerere University, 2006

Includes bibliographical references (p.51-52)

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