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Brand communication perceived quality, perceived value and customer loyalty : the case of sportsman brand / Flavia Mbabazi.

By: Material type: TextTextPublication details: 2006.Description: ix, 65 p. : ill. ; 30 cmSubject(s): DDC classification:
  • 658.8342
Dissertation note: Thesis (M.Sc., Markt.) - Makerere University, 2006
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Item type Current library Call number Status Barcode
Books - Open Access Books - Open Access Main Library - Africana U 658.8342 MBA (Browse shelf(Opens below)) Available 001397050
Books - Open Access Books - Open Access Main Library - Africana U 658.8342 MBA (Browse shelf(Opens below)) Available 001397051

Thesis (M.Sc., Markt.) - Makerere University, 2006

Includes bibliographical references (p.51-52)

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