Advertising management / Rajeev Batra, John G. Myers, David A. Aa ker.

By:

Contributor(s):

Material type: Text

TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c1996.Edition: 5th edDescription: xiii, 754 p. : ill. ; 25 cmISBN:

Subject(s):

DDC classification:

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Status	Barcode
Books - Open Access	CHUSS - Mass Communication Book Bank	659.1 BAT (Browse shelf(Opens below))	Available	A.MC000050

Browsing CHUSS - Mass Communication Book Bank shelves Close shelf browser (Hides shelf browser)

Previous								Next
Previous	659.1 ADV The advertising handbook /	659.1 ADV The advertising handbook /	659.1 ALT Advertising strategy : creative tactics from the outside/in /	659.1 BAT Advertising management /	659.1 DYE Advertising as communication /	659.1 DYE Advertising as communication /	659.1 JEF Advertising /	Next

Aaker's name appears first on 4th ed.

Includes bibliographical references and index.

There are no comments on this title.

to post a comment.