UNIVERSITY LIBRARY CATALOGUE

Advertising management / (Record no. 30979)

MARC details
000 -LEADER
fixed length control field 00960pam a2200313 a 4500
001 - CONTROL NUMBER
control field vtls000268017
003 - CONTROL NUMBER IDENTIFIER
control field UG-KaMUL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250608171447.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100505s1996 njua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 95-025901
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0133057151
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201307290821
Level of effort used to assign nonsubject heading access points 952
Level of effort used to assign subject headings 201006040926
Level of effort used to assign classification 901
-- 201005051113
-- 958
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Modifying agency UG-KaMUL
082 #0 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition information 20
092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC)
Classification number 659.1 BAT
100 #1 - MAIN ENTRY--PERSONAL NAME
Personal name Batra, Rajeev.
245 #1 - TITLE STATEMENT
Title Advertising management /
Statement of responsibility, etc. Rajeev Batra, John G. Myers, David A. Aa ker.
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Upper Saddle River, N.J. :
Name of publisher, distributor, etc. Prentice Hall,
Date of publication, distribution, etc. c1996.
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 754 p. :
Other physical details ill. ;
Dimensions 25 cm.
500 ## - GENERAL NOTE
General note Aaker's name appears first on 4th ed.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
General subdivision Management
700 #1 - ADDED ENTRY--PERSONAL NAME
Personal name Myers, John G.,
Dates associated with a name 1933-
700 #1 - ADDED ENTRY--PERSONAL NAME
Personal name Aaker, David A.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books - Open Access
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     CHUSS - Mass Communication Book Bank CHUSS - Mass Communication Book Bank 08/06/2025   659.1 BAT A.MC000050 08/06/2025 08/06/2025 Books - Open Access