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Purchase influencers, service usage and customer value in the mobile telecommunications industry : a case of Makerere University Bussine ss School subscribers / Christine Birungi.

By: Material type: TextTextPublication details: Kampala, 2017.Description: xi : 67p ; 30 cmSubject(s): DDC classification:
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Dissertation note: Unpublished thesis (MBA)- Makerere University, 2017
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Unpublished thesis (MBA)- Makerere University, 2017

Includes bibliographical references (p. 58-67)

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