UNIVERSITY LIBRARY CATALOGUE

Purchase influencers, service usage and customer value in the mobile telecommunications industry : (Record no. 293508)

MARC details
000 -LEADER
fixed length control field 00858nam a2200229 a 4500
001 - CONTROL NUMBER
control field vtls000342546
003 - CONTROL NUMBER IDENTIFIER
control field UG-KaMUL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250609160131.0
039 9# - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201807041656
Level of effort used to assign nonsubject heading access points 993
-- 201806281743
-- staff
040 ## - CATALOGING SOURCE
Original cataloging agency UG-KaMUL
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 384
Edition information 23
092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC)
Classification number U 384 BIR
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Birungi, Christine.
245 10 - TITLE STATEMENT
Title Purchase influencers, service usage and customer value in the mobile telecommunications industry :
Remainder of title a case of Makerere University Bussine ss School subscribers /
Statement of responsibility, etc. Christine Birungi.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Kampala,
Date of publication, distribution, etc. 2017.
300 ## - PHYSICAL DESCRIPTION
Extent xi :
Other physical details 67p ;
Dimensions 30 cm.
502 ## - DISSERTATION NOTE
Dissertation note Unpublished thesis (MBA)- Makerere University, 2017
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. 58-67)
650 0# - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Telecommunication
General subdivision Customer services.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books - Open Access

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