Promotional strategy : managing the marketing communications proc ess / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear.

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Material type: Text

TextSeries: The Irwin series in marketingPublication details: Boston : Irwin McGraw Hill, c1994.Edition: 8th edDescription: xv, 624 p. : ill. (some col.) ; 24 cmISBN:

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Holdings
Item type	Current library	Status	Barcode
Books - Open Access	Main Library - IDA	Available	001012026
Books - Open Access	Main Library - IDA	Available	001012025

Includes bibliographical references and index.

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