UNIVERSITY LIBRARY CATALOGUE

Promotional strategy : (Record no. 23917)

MARC details
000 -LEADER
fixed length control field 01036pam a2200313 a 4500
001 - CONTROL NUMBER
control field vtls000032006
003 - CONTROL NUMBER IDENTIFIER
control field UG-KaMUL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250608165644.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 041026s1994 ilua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0256122407
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 200412291428
Level of effort used to assign nonsubject heading access points 701
Level of effort used to assign subject headings 200412291426
Level of effort used to assign classification 701
-- 200410260950
-- 933
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
-- UG-KaMUL
082 #0 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.82 ENG
100 #1 - MAIN ENTRY--PERSONAL NAME
Personal name Engel, James F.
245 #1 - TITLE STATEMENT
Title Promotional strategy :
Remainder of title managing the marketing communications proc ess /
Statement of responsibility, etc. James F. Engel, Martin R. Warshaw, Thomas C. Kinnear.
250 ## - EDITION STATEMENT
Edition statement 8th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston :
Name of publisher, distributor, etc. Irwin McGraw Hill,
Date of publication, distribution, etc. c1994.
300 ## - PHYSICAL DESCRIPTION
Extent xv, 624 p. :
Other physical details ill. (some col.) ;
Dimensions 24 cm.
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title The Irwin series in marketing
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
700 #1 - ADDED ENTRY--PERSONAL NAME
Personal name Warshaw, Martin R.
700 #1 - ADDED ENTRY--PERSONAL NAME
Personal name Kinnear, Thomas C.,
Dates associated with a name 1943-
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books - Open Access
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total checkouts Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Main Library - IDA Main Library - IDA 08/06/2025   001012026 08/06/2025 08/06/2025 Books - Open Access
    Dewey Decimal Classification     Main Library - IDA Main Library - IDA 08/06/2025   001012025 08/06/2025 08/06/2025 Books - Open Access