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Marketing management : analysis, planning, implementation and con trol / Philip Kotler.

By: Material type: TextTextSeries: The Prentice-Hall series in marketingPublication details: Englewood Cliffs, N.J. : Prentice-Hall, 1991Edition: 7th edDescription: xxvi, 794 p. : ill. ; 28 cmISBN:
  • 0135634792
Subject(s): DDC classification:
  • 658.8 19
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Holdings
Item type Current library Call number Status Barcode
Books - Open Access Books - Open Access Institute of Adult and Continuing Education - Book Bank 658.8 KOT (Browse shelf(Opens below)) Available BB185905
Books - Open Access Books - Open Access Main Library - IDA Available 001012455
Books - Open Access Books - Open Access Main Library - Open Shelves Available 001560099

Includes bibliographical references and indexes.

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