Marketing management : (Record no. 20481)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00953cam a2200289 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000032169 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | UG-KaMUL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250608165258.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 041027s1991 njua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0135634792 |
| 039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201507061547 |
| Level of effort used to assign nonsubject heading access points | 967 |
| Level of effort used to assign subject headings | 200809221754 |
| Level of effort used to assign classification | 960 |
| Level of effort used to assign subject headings | 200411180817 |
| Level of effort used to assign classification | 901 |
| Level of effort used to assign subject headings | 200410271700 |
| Level of effort used to assign classification | 917 |
| -- | 200410271009 |
| -- | 917 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UG-KaMUL |
| 082 #0 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition information | 19 |
| 092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC) | |
| Classification number | 658.8 KOT |
| 100 #1 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| 245 #1 - TITLE STATEMENT | |
| Title | Marketing management : |
| Remainder of title | analysis, planning, implementation and con trol / |
| Statement of responsibility, etc. | Philip Kotler. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Englewood Cliffs, N.J. : |
| Name of publisher, distributor, etc. | Prentice-Hall, |
| Date of publication, distribution, etc. | 1991 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvi, 794 p. : |
| Other physical details | ill. ; |
| Dimensions | 28 cm. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | The Prentice-Hall series in marketing |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and indexes. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books - Open Access |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Barcode | Date last seen | Price effective from | Koha item type | Full call number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Institute of Adult and Continuing Education - Book Bank | Institute of Adult and Continuing Education - Book Bank | 08/06/2025 | BB185905 | 08/06/2025 | 08/06/2025 | Books - Open Access | 658.8 KOT | |||||
| Dewey Decimal Classification | Main Library - IDA | Main Library - IDA | 08/06/2025 | 001012455 | 08/06/2025 | 08/06/2025 | Books - Open Access | ||||||
| Dewey Decimal Classification | Main Library - Open Shelves | Main Library - Open Shelves | 08/06/2025 | 001560099 | 08/06/2025 | 08/06/2025 | Books - Open Access |