UNIVERSITY LIBRARY CATALOGUE

Advertising : (Record no. 20480)

MARC details
000 -LEADER
fixed length control field 00957cam a2200289 a 4500
001 - CONTROL NUMBER
control field vtls000031845
003 - CONTROL NUMBER IDENTIFIER
control field UG-KaMUL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250608165258.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 041025s1995 njua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0137228694
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201302221804
Level of effort used to assign nonsubject heading access points 916
Level of effort used to assign subject headings 200411180817
Level of effort used to assign classification 901
Level of effort used to assign subject headings 200410251308
Level of effort used to assign classification 917
-- 200410251019
-- 917
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Modifying agency UG-KaMUL
082 #0 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition information 20
092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC)
Classification number Q 659.1 WEL
100 #1 - MAIN ENTRY--PERSONAL NAME
Personal name Wells, William,
Dates associated with a name 1926-
245 #1 - TITLE STATEMENT
Title Advertising :
Remainder of title principles and practice /
Statement of responsibility, etc. William Wells, John Bu rnett, Sandra Moriarty.
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Englewood Cliffs, N.J. :
Name of publisher, distributor, etc. Prentice Hall,
Date of publication, distribution, etc. c1995.
300 ## - PHYSICAL DESCRIPTION
Extent xxv, 815 p. :
Other physical details ill. (some col.) ;
Dimensions 27 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
700 #1 - ADDED ENTRY--PERSONAL NAME
Personal name Burnett, John,
Dates associated with a name 1944-
700 #1 - ADDED ENTRY--PERSONAL NAME
Personal name Moriarty, Sandra E.
Fuller form of name (Sandra Ernst)
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books - Open Access
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Main Library - IDA Extension Main Library - IDA Extension 08/06/2025   Q 659.1 WEL 001012421 08/06/2025 08/06/2025 Books - Open Access