UNIVERSITY LIBRARY CATALOGUE

Introductory marketing : (Record no. 98437)

MARC details
000 -LEADER
fixed length control field 00793cam a2200253 4500
001 - CONTROL NUMBER
control field vtls000077485
003 - CONTROL NUMBER IDENTIFIER
control field UG-KaMUL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250608184116.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 050801s1971 nyua 000 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 70-142344
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 200602021053
Level of effort used to assign nonsubject heading access points 901
Level of effort used to assign subject headings 200508031147
Level of effort used to assign classification 900
Level of effort used to assign subject headings 200508021445
Level of effort used to assign classification 917
-- 200508011436
-- 917
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
-- UG-KaMUL
082 #0 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.807 SMY
100 #1 - MAIN ENTRY--PERSONAL NAME
Personal name Smykay, Edward W.
245 #1 - TITLE STATEMENT
Title Introductory marketing :
Remainder of title a programmed approach /
Statement of responsibility, etc. [by] Edward W . Smykay [and] Joan Breibart.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. Macmillan,
Date of publication, distribution, etc. [1971].
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 298 p. :
Other physical details ill. ;
Dimensions 26 cm.
350 ## - PRICE (NR) (BK AM CF MU VM SE) [OBSOLETE]
Price $4.95
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Study and teaching.
700 #1 - ADDED ENTRY--PERSONAL NAME
Personal name Breibart, Joan
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books - Open Access
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total checkouts Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Main Library - Open Shelves Main Library - Open Shelves 08/06/2025   139897 08/06/2025 08/06/2025 Books - Open Access