UNIVERSITY LIBRARY CATALOGUE

Introductory marketing : a programmed approach /

Smykay, Edward W.

Introductory marketing : a programmed approach / [by] Edward W . Smykay [and] Joan Breibart. - New York : Macmillan, [1971]. - xiii, 298 p. : ill. ; 26 cm.

70-142344


Marketing--Study and teaching.

658.807 SMY