UNIVERSITY LIBRARY CATALOGUE

Marketing communication; (Record no. 59281)

MARC details
000 -LEADER
fixed length control field 00821cam a2200277 4500
001 - CONTROL NUMBER
control field vtls000317730
003 - CONTROL NUMBER IDENTIFIER
control field UG-KaMUL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250608175809.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 131105s1971 nyua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 74-137781
035 ## - SYSTEM CONTROL NUMBER
System control number 2207827
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
-- 201311051559
-- 992
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
-- UG-KaMUL
082 #0 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.82
092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC)
Classification number 658.82 WEB
100 #1 - MAIN ENTRY--PERSONAL NAME
Personal name Webster, Frederick E.
245 #1 - TITLE STATEMENT
Title Marketing communication;
Remainder of title modern promotional strategy
Statement of responsibility, etc. [by] Fred erick E. Webster, Jr.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York,
Name of publisher, distributor, etc. Ronald Press Co.
Date of publication, distribution, etc. [1971]
300 ## - PHYSICAL DESCRIPTION
Extent viii, 694 p.
Other physical details illus.
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books - Open Access

No items available.