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Marketing communication; modern promotional strategy

Webster, Frederick E.

Marketing communication; modern promotional strategy [by] Fred erick E. Webster, Jr. - New York, Ronald Press Co. [1971] - viii, 694 p. illus. 24 cm.

Includes bibliographical references and index.

LCCN: 74-137781

Subjects--Topical Terms:
Communication in marketing.
Advertising.

Dewey Class. No.: 658.82

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Marketing communication; modern promotional strategy