UNIVERSITY LIBRARY CATALOGUE

Marketing planning 2006-2007 / (Record no. 430530)

MARC details
000 -LEADER
fixed length control field 01162nam a2200361 a 4500
001 - CONTROL NUMBER
control field vtls000252043
003 - CONTROL NUMBER IDENTIFIER
control field UG-KaMUL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250612195340.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780750680042
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0750680040
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201708041152
Level of effort used to assign nonsubject heading access points staff
Level of effort used to assign subject headings 201410141630
Level of effort used to assign classification 918
Level of effort used to assign subject headings 201009161012
Level of effort used to assign classification 917
Level of effort used to assign subject headings 200911301627
Level of effort used to assign classification 938
-- 200807240915
-- 964
040 ## - CATALOGING SOURCE
Original cataloging agency UG-KaMUL
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC)
Classification number Q 658.8 BEA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Beamish, Karen.
245 ## - TITLE STATEMENT
Title Marketing planning 2006-2007 /
Statement of responsibility, etc. by Karen Beamish and Ruth Ashford.
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Burlington :
Name of publisher, distributor, etc. Butterworth-Heinemann,
Date of publication, distribution, etc. 2006.
300 ## - PHYSICAL DESCRIPTION
Extent xi, 400 p. :
Other physical details ill. ;
Dimensions 30 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Costs.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Decision making.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Ashford, Ruth.
710 ## - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element The Chartered institute of marketing.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books - Open Access
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Main Library - IDA Extension Main Library - IDA Extension 12/06/2025   Q 658.8 BEA 001303038 12/06/2025 12/06/2025 Books - Open Access
    Dewey Decimal Classification     Main Library - IDA Extension Main Library - IDA Extension 12/06/2025   Q 658.8 BEA 001297486 12/06/2025 12/06/2025 Books - Open Access
    Dewey Decimal Classification     Main Library - IDA Main Library - IDA 12/06/2025   Q 658.8 BEA 001297483 12/06/2025 12/06/2025 Books - Open Access
    Dewey Decimal Classification     Main Library - Open Shelves Main Library - Open Shelves 12/06/2025   Q 658.8 BEA 001556295 12/06/2025 12/06/2025 Books - Open Access